McDonald’s brings new vegan burger to all restaurants
MCDONALD’S is proud to announce the national roll-out of its plant-based offering, the McPlant, to all restaurants across the UK and Ireland from Wednesday 5th January 2022, following a successful trial at over 250 restaurants last year.
The impressive McPlant, which took over three years to develop, features a patty co-developed with Beyond Meat®, and has already proved hugely successful with McDonald’s customers.
From today, it will be available from Inverness to Liverpool and Penzance to Grimsby, meaning the McPlant is officially everywhere for burger lovers to get their hands-on. Whether they’re plant-based, taking part in Veganuary or a true meat lover – McDonald’s is confident it’s a burger for everyone.
To celebrate the fact #McPlantIsEverywhere, McDonald’s took celebrities to all corners of the country to sample the latest addition to the menu. From Rosie Ramsey celebrating its arrival in the North East on the remote Northumberland shoreline to Corrie legend Simon Gregson swapping the Bushtucker Trials for a McPlant in Manchester city centre. With boxing legend Lawrence Okolie in the London corner showing customers what a knock out the McPlant really is.
Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re so pleased that our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy. We saw a remarkable response to the trial period back in October and now McPlant is on the high-street, in retail parks and service stations all over the UK and Ireland so all of our customers will be able to try it. We’re proud to once again be offering our customers more great-tasting options from McDonald’s. It’s our same iconic taste – but plant-based.”
McDonald’s UK&I spent three years on research and development to bring a delicious plant-based offering to British and Irish customers, and every element of the McPlant was designed with taste and quality top-of-mind. From the plant-based patty co-developed with Beyond Meat, to innovative vegan cheese based on pea protein that tastes just like McDonald’s iconic cheese slices, and a new vegan sandwich sauce.
The impressive McPlant features a Vegan Sesame Bun, Mustard, Ketchup, Vegan Sauce, Fresh Onion, Pickles, Lettuce, Tomato and Vegan Cheese. It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.
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