Do Goodly dips, a small business based in Cross Hands, Carmarthenshire, is celebrating after securing a major listing with Tesco. Three of their vegan dips, Nacho Cheeze, Smashed Pea Guacamole, and Mighty Beetroot Borani, will be available at 30 Tesco stores across Wales.
The listing is a significant milestone for the business, which was founded in 2021 by Richard Abbey and Michelin-trained chef Scott Davis. Do Goodly’s dips are entirely plant-based, gluten-free, with no added sugar, and are a source of fiber and protein. As part of the company’s ethos of “doing good,” they also donate 10% of their profits to mental health charity Mind.
All of the dips are handmade in Wales, and they have already won the Great Taste Award and Food & Drink Wales Start-up of the Year award in 2022.
Tesco Wales buyer Nathan Edwards expressed confidence in the products, saying he believed they would be a hit with customers across Wales. “The food technology behind these products has impressed us, with the products having really good shelf lives, which is something that we know our customers value,” he said.
Do Goodly co-founder Richard Abbey welcomed the expansion into Tesco, saying it was another important milestone in the growth of their business. “Scott and I are delighted to be launching into such an iconic retailer as Tesco, which will get our award-winning products into more shoppers’ hands and enable us to continue to grow our business,” he said.
Tesco’s Welsh-based buying team plans to further expand its range of Welsh products in stores with more product launches this year. With this new partnership, Do Goodly dips is poised to become a significant player in the plant-based food market in Wales and beyond.