TODAY saw the launch of Four Agency Worldwide’s second Difference Makers report highlighting the extraordinary individuals making a tangible difference across Wales and beyond.
Four Agency Worldwide is one of the leading independent integrated marketing and communications agencies in the UK and MENA, with offices in Cardiff and Aberystwyth under the umbrella of Four Cymru.
Following the success of the inaugural report, this Welsh edition reflects both Four’s deep connection to Wales and the commitment to recognising those who drive positive change.
The Difference Makers Cymru | Wales report features 21 remarkable stories of people transforming Wales through innovation, creativity and unwavering commitment. From Julie Finch, who’s evolving Hay Festival into a global catalyst for cultural change, to Pryderi ap Rhisiart, who’s turning North Wales into a powerhouse of innovation at M-SParc.
Celebrating Abi Tierney, the first female CEO of Welsh Rugby Union, who’s redefining what’s possible in Wales’s beloved national sport, and Professor Matt Jones, who’s ensuring human creativity remains central in our AI-enabled future.
With Ben Burggraaf who is pioneering sustainable industry at Net Zero Industry Wales, while Fflur Dafydd crafts stories that showcase Wales to the world in both Welsh and English.
The report also highlights Graeme Farrow’s visionary work at Wales Millennium Centre, Ali Abdi’s community bridge-building that’s creating pathways for underrepresented voices to be heard, and the creative partnership of Adele Thomas and Sarah Crabtree revolutionising Welsh National Opera, amongst many more inspirational stories.
Speaking about the report, Nan Williams, Chief Executive of Four Agency Worldwide said, “We created the Difference Makers Cymru report to shine a spotlight on the incredible individuals who are driving positive change across Wales.
“Their stories of innovation, creativity and dedication are truly inspiring and we believe it’s important to celebrate their contributions.
“This report not only highlights their achievements but also reflects our deep commitment to supporting and recognising those who make a tangible difference in our communities.
“Each story demonstrates how Welsh innovation, determination and community spirit are creating impact far beyond its borders. From technology and sports to literature and craft, these Difference Makers embody the passionate Welsh spirit while building a more sustainable, inclusive and prosperous future.
“To read the full report go to The Difference Makers | Four Agency.”
