Hidden in the heart of South Wales, a small family-run business has spent nearly six decades crafting some of the country’s most cherished collectibles. Groggs, known for their distinctive hand-sculpted caricatures of rugby legends, historical icons, and cultural figures, have become a symbol of Welsh pride and craftsmanship. But how did a small pottery business in Treforest grow into an internationally recognised brand?
Humble beginnings in a garden shed
The story of Welsh Groggs begins in 1965, when John Hughes, a painter and decorator by trade, first experimented with clay in a humble garden shed in Pontypridd. What started as a personal hobby quickly turned into a business venture as Hughes realized his talent for creating small, exaggerated figurines inspired by the people around him.
The name “Grogg” originated from “The Grogshop”, a term affectionately used for the small workshop where Hughes first sold his figures. Initially, the designs were inspired by everyday Welsh characters, but it wasn’t long before Hughes turned his attention to one of Wales’ greatest national passions—rugby.
A rugby revolution: The 1970s boom
Wales dominated the international rugby scene in the 1970s, with legendary players such as Gareth Edwards, Barry John, JPR Williams, and Phil Bennett becoming household names. Hughes saw an opportunity and began sculpting caricatured versions of these sporting heroes.
The response was overwhelming. Rugby fans across the country clamored to own these unique figures, and before long, the Groggs had become a phenomenon. The attention from sports fans and players alike helped solidify the brand’s reputation. Players themselves visited the shop to see their own likenesses immortalized in resin, with many even collecting Groggs of their teammates.
A family business with a growing legacy
By the 1980s, demand for Groggs had outgrown the garden shed, leading to the opening of The Grogg Shop & Museum in Treforest, where the business remains to this day. It became more than just a store—it was a destination, a must-visit location for rugby fans and collectors worldwide.
John Hughes’ son, Richard Hughes, joined the business, bringing fresh ideas while maintaining the traditional hand-crafting techniques that made Groggs so special. Under Richard’s leadership, the range of figures expanded beyond rugby players to include famous Welsh icons from music, film, history, and literature. Figures such as Tom Jones, Richard Burton, Shirley Bassey, Dylan Thomas, and Owain Glyndŵr were soon added to the collection, broadening the appeal of Welsh Groggs beyond the sporting world.
The art of the Grogg: A unique craft
Each Welsh Grogg is hand-sculpted, cast in a resin-based material, and meticulously painted by hand, ensuring that no two figures are exactly alike. The exaggerated features—such as prominent noses, expressive eyes, and muscular stances—give the Groggs their distinctive charm.
Despite advancements in technology, the Hughes family remains committed to keeping the process traditional and handmade, a key factor in the enduring appeal of Groggs. This meticulous craftsmanship ensures that every figure carries a sense of personality and uniqueness.
Groggs in the 21st century
Even as the world moves towards digital and mass-produced memorabilia, Welsh Groggs continue to thrive. The company has adapted to the times, embracing online sales and social media, but has never compromised on the artistry and authenticity of its figures.
The Grogg Shop has welcomed visits from international rugby stars, Welsh celebrities, and even members of royalty. Many of Wales’ greatest athletes, including modern legends like Alun Wyn Jones and Sam Warburton, have had their own Groggs created and proudly displayed in their homes.
Collectors from around the world still make the pilgrimage to Treforest, eager to see where the magic happens and perhaps even meet the Hughes family, who continue to create new designs and preserve this cherished Welsh tradition.
More than just a collectible: A symbol of Welsh identity
What makes Welsh Groggs so special? Perhaps it is their ability to capture the spirit of Wales—its love for rugby, its rich cultural heritage, and its unwavering sense of identity. These small, hand-crafted figurines are more than just collectibles; they are a celebration of Welsh history and pride.
From a small garden shed in the 1960s to an internationally recognised brand, Welsh Groggs have left an indelible mark on the cultural landscape of Wales. As long as there are Welsh heroes to celebrate, the legacy of the Groggs will continue to grow, one carefully sculpted figure at a time.
