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Sky launches TV advertising competition to help champion sustainable local businesses

SKY MEDIA, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called ‘Local Heroes’. 

Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives nationally, using the power of TV.  

The new fund brings the same promise to local and regional businesses. The ‘Sky Zero Footprint Fund Local Heroes’ will be awarding nine businesses from different regions of the UK and the Republic of Ireland £20,000/ €20,000 of media value to spend on a TV campaign as well as up to £2,500/€2,500 towards ad creation from a local production agency.  

’The Local Heroes’ will be selected through a combination of public vote and a local judging. Aimed at any SME (shop, restaurant, service, charity, visitor attraction etc.), it will be up to the community to vote for their favourite local business into the top 10 in their area. Applicants that fall within the top 10 in their region, will progress to the final round where winners for each of the nine regions will be selected securing the TV creative and airtime. 

David Sanderson, Director of AdSmart Local and Development said: “Businesses of all shapes and sizes around the UK are making real change in the fight against climate change. We want to reward those businesses by giving them access to grow their business and spread their sustainable message.

“AdSmart from Sky is the perfect platform to do that, in a focused and targeted way for regional businesses, and has already helped thousands of businesses get on TV for the first time.”

Applications open from the 3rd July and will close on the 29th October. For full details and to find out how to apply for the ‘Sky Zero Footprint Fund: Local Heroes’, www.adsmartfromsky.co.uk/local-heroes.  

Sky was the first media company globally to go carbon neutral in 2006 and since then has continued to use its platforms and content to encourage sustainable behaviours for a better planet. 

To find out more about the original Sky Zero Footprint Fund, visit www.skymedia.co.uk/skyzerofootprintfund.  

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