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‘Taste of Wales’ hits London

Bryn Williams
Bryn Williams: Award winning Welsh chef

A RENOWNED chef will spearhead a ‘taste of Wales’ in the heart of London next week to celebrate St David’s Day at some of London’s biggest retail stores.

The award winning Welsh chef and restaurateur Bryn Williams is leading the Taste of Wales campaign in London from Saturday 27th February until St David’s Day, March 1st.

This campaign will involve some of the top Welsh food and drink producers showcasing their extraordinary products that are available to big name retailers such as John Lewis, Fortnum & Mason, and Partridges.

In the John Lewis store on Oxford Street, Welsh producers will be offering a tasting in-store session – some of these include Cradoc’s Savoury Biscuits, Brains, Vale Bakery, and Caws Cenarth Cheese.

In Partridges on Sloane Square, Rhug Estate will be serving Lamb and Bison burgers served with Radnon Preserves leek chutney and Hot Diggidy Dog ketchup as well as Welsh Lady “Red” Mustard.

There will be a special menu created by Bryn Williams in the Gallery restaurant of Fortnum & Mason, where Welsh producers will be showcased. Some include Daphne’s Original Lamb, Radnor Preserves, Tan y Castell, Penderyn, Apple County Cider, and Ancre Hills.

Deputy Minister for Farming and Food, Rebecca Evans told the Herald: “It is great to see our food and drink producers promoting Wales and their fine products in London over St David’s Day.

“Our Trade Development Programme has enabled these producers to gain access to London retailers, and as a Government we continue to support our producers and see them succeed.  Having Bryn at the forefront of promoting our top quality products in London is great as we have such a fine array in Wales.

“Welsh producers will be in London over the weekend and up to St David’s Day showcasing their fabulous products. It is a vitally important sector for the Welsh economy so it is very appropriate that Welsh food and drink takes centre stage on our national day of celebration.”

Bryn Williams began his cooking career in the most acclaimed kitchens in London, and as a chef who now owns and runs his own restaurant, will be returning to promote the Welsh food and drink produce by attending the top stores in London to speak of their praises.

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Bryn, talking about Welsh food and drink explains, “We have some of the best produce in the world and it is great to see so much of it available in the city’s stores.”

Hailing from North Wales, Bryn has almost 20 years’ experience in the fine dining industry which he continues to draw upon as the Chef Patron of Odette’s in Primrose Hill, London.

He continued: “Growing up in Wales I learnt to appreciate food and its origins from an early age. I would go shooting and fishing with my father and uncle and worked in his local bakery learning the trade.

“From this point onwards I knew that cooking was integral to my future. I use top quality fresh produce in my cooking and of course anything from Wales which can travel is a winner in my book.”

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Tom Sinclair

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