WHILST digital technology and video calling make it much easier to maintain customer relationships, businesses tell us that people do business with people, and nothing builds new relationships better than face to face contact.
Visiting markets to meet new and potential customers is a crucial element of winning and keeping business.
To support businesses in Wales to do that, Economy Minister, Vaughan Gething, recently unveiled a packed programme of international trade missions and exhibitions.
The programme consists of a mix of visits to leading trade shows that align with Wales’ priority sectors as well as opportunities to explore overseas markets that offer real opportunities for Welsh businesses. We will be visiting markets across the globe, from San Francisco in the West to Tokyo in the East, as well as Europe, Australia and the United Arab Emirates. Whatever sector your business operates in we have an opportunity for you.
At the recent Explore Export Wales conference in North Wales, Wrexham based Platts Agriculture’s Managing Director, Caroline Platt, said, “I urge both new and experienced exporters in Wales to make use of the Welsh Government’s overseas trade missions and fairs programme. We have attended a number of missions over the years and the support provided and platform it has given us has been invaluable in helping us grow our exports. We simply wouldn’t be as further along on our export journey as we are today without this support.”
