The First Minister took a tour of the family-run Cwmcerrig Farm Shop and Grill in Gorslas and sampled some of the first-rate Welsh produce on offer.
The shop sells beef, lamb and poultry which it rears to high animal welfare standards on Cwmcerrig farm, as well as a wide range of other locally sourced products. Over 600 products from the Carmarthenshire area are on offer, with a total of 1000 products for the whole of Wales.
The First Minister said: “Cwmcerrig Farm Shop and Grill is an impressive showcase of produce from Carmarthenshire and Wales. The pride it takes in sourcing locally wherever possible means increased financial returns for local food and farming businesses and it raises the profile and reputation of home grown produce.
“The business creates a real farm to fork experience, allowing consumers to learn about the provenance of their food, providing excellent choice, and giving customers the confidence that their food has been raised to high welfare standards.
“As I have been reminded today, the quality of Welsh produce is second-to-none. I encourage everybody to support their local businesses this Christmas and ensure that the food they enjoy with family and friends over the festive period and beyond, is bought locally wherever possible. ”
The First Minister also spoke of the Welsh Government’s new draft food and drink action plan, which aims to deliver growth and jobs in the food and farming sector and increase the profile and reputation of Welsh food.
He said: “Our new action plan is designed to ensure that Wales’ food industry reaches its full potential. We already have a good story to tell on food and drink, with Wales having seen a 6% growth in food and drinks sales last year, however we’re determined to do more. I encourage all interested parties to get involved and have their say.”