TY MAWR HOLIDAY PARK in Towyn has reason to celebrate following its recent Visit Wales Quality Assessment and Star Ratings inspection. The 2022 inspection saw the park receive a prestigious 5 Star rating, the highest rating a business can be awarded, and doubly impressive considering the park jumped from a rating of 3 stars, based on the previous inspection in 2018.
With strict criteria, the rating was based on the facilities available and overall quality of the experience at the holiday park, with elements of review including Quality of the Business, Consistency in Key Areas of the Business, and Facility Requirements.
Ty Mawr is owned by Parkdean Resorts, the UK’s largest holiday park operator, and employs almost 200 people in peak season. In addition to its new 5 star rating, the park has also achieved an average TripAdvisor score of 4.3 out of a possible 5 this year, further strengthening the park’s credentials as one of North Wales’ top holiday destinations.
The new 5 star rating is a ringing endorsement for the significant investment that Parkdean Resorts has made in the park over the last few years. One of the company’s ‘Parks of the Future’, more than £7.5m has been spent on the park since 2019 to radically improve the guest experience, with a range of exciting family activities including a High Ropes Course, Bungee Trampolines, Hoverboards, Laser Tag, Virtual Reality Experience and a Sports Dome, in addition to revamped food, beverage and entertainment facilities, and new and improved accommodation options. This year, 23 upgraded caravans were introduced to replace existing fleet and park-wide Wi-Fi capability was introduced, as part of a nationwide investment of £140m.
Catherine Lynn, Chief Customer Officer, Parkdean Resorts, said: “We’re continually striving to improve the customer experience at our parks, and the team at Ty Mawr have done a fantastic job in delivering consistently high levels of service to our holidaymakers. It’s a real achievement for everyone at the park to have increased their rating by not just one, but two stars, and this is testament to all the hard work everyone has put in. As well as being an important benchmark for us internally, Visit Wales’ ratings resonate with consumers, so it’s hugely encouraging to see that we continue to go from strength to strength.”
A number of Parkdean Resorts’ holiday parks across England have also recently toasted success with this year’s Visit England ratings. The 2022 grades revealed one new 5 Star Park, and three new 4 Star parks, taking Parkdean Resorts’ overall tally to six parks with the maximum 5 Star rating, and 35 parks with 4 Stars. Torquay Holiday Park, in Devon, has been upgraded to 5 Stars, while Manor Park, in Norfolk, and Sandy Bay and Whitley Bay, both in Northumberland, have all been elevated to 4 Stars.
Parkdean Resorts is the UK’s largest holiday park operator, and its 66 unique parks across the UK are home to over 3,500 acres of land including forests, peatbogs, rivers, beaches and headlands in some of the UK’s finest beauty spots. Parkdean is committed to caring for its people, parks and planet to create a positive environmental impact on nature and resources, and to acting responsibly for the long-term sustainability of its business. As part of this commitment, Ty Mawr was one of five Welsh parks that took part in the Great British Beach Clean in September. An impressive 83 bags of litter were collected from the shores of Welsh beaches, weighing in at a total of 257lbs.