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Wrexham’s Primark ‘click and collect’ trial starts today

Primark have announced Wrexham’s Regent Street store has its new Click + Collect trial live, which they say “offers customers more choice, greater convenience and even more reasons to visit their local high street”.

Launching in just 25 stores across the North West of England, Yorkshire and North Wales – including Wrexham – the new service allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.

Primark say, “As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores and customers will have, on average, access to twice as many options than today.”

“After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.”

To stay ‘green’ they say the trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible. All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click + Collect branding and can be easily recycled at home after use.

Kari Rodgers, Primark UK Retail Director, said: “It’s a very proud moment to see Click + Collect go live in 25 of our stores, including Wrexham.

“Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark. We love our stores, and we really believe that Click + Collect will help to bring more people to the high streets and shopping centres in which they’re located, benefiting everyone in the community.”

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