A classic sign that Christmas is just around the corner is the sight of the iconic Coca-Cola red truck touring the UK. Now, Lidl has entered the festive fray with its own red cola truck tour, bringing a unique twist to this modern Christmas tradition.
In a bid to spread festive cheer across the UK, Lidl has launched its own version of the iconic red Christmas truck tour, with a twist – it’s modelled after the supermarket’s popular own-brand cola, Freeway. This season, Lidl’s striking 15-tonne, 20-metre-long red truck will embark on a nationwide tour, stopping in nine cities, including a highly anticipated visit to Wrexham, Wales.
The Freeway cola truck, a festive reimagining of Lidl’s budget-friendly cola brand, will offer an immersive Christmas experience at each stop, complete with a pop-up wonderland. Visitors will be treated to seasonal delights, with over 2,000 “middle aisle” gift boxes ready to be handed out to the first arrivals at each location. These gift boxes, packed with a selection of Lidl’s popular middle aisle items, add an extra layer of surprise and joy for shoppers. Even more excitingly, one in every ten boxes will contain a coveted “Golden Ticket,” giving lucky winners a chance to take home a full Christmas food shop from Lidl.
Beyond the giveaway boxes, Lidl’s festive truck tour aims to capture the spirit of giving and sharing. Each stop will feature a dazzling display of festive treats, with the truck serving up an assortment of mouth-watering Christmas foods from Lidl’s seasonal range.
The tour is set to kick off on 14 November in Dundee, Scotland, before journeying south through Harrogate, Hull, and several other UK cities. In Wales, the truck will make its stop in Wrexham on Sunday, 24 November, where locals can enjoy the festive offerings and perhaps even have their Christmas wishes granted.
Lidl has also launched a new Christmas advertisement to accompany the tour, featuring ‘Nick’ – a character who brings the truck to life and sets off on a mission to share festive magic across the country. This campaign represents Lidl’s creative response to the Coca-Cola Christmas truck tour, marking a new, playful addition to the holiday season.
Here’s the full itinerary for Lidl’s Freeway cola truck tour:
- Dundee – Thursday, 14 November
- Harrogate – Saturday, 16 November
- Hull – Sunday, 17 November
- Nottingham – Thursday, 21 November
- Wolverhampton – Saturday, 23 November
- Wrexham – Sunday, 24 November
- Luton – Thursday, 28 November
- Bournemouth – Saturday, 30 November
- Southampton – Sunday, 1 December
