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Wrexham Lager see sales soar thanks to ‘Welcome to Wrexham’

SINCE the debut of a well-liked documentary on the city and its football team, a well-known Wrexham brand has experienced a “dramatic spike” in sales of its products in the US.

The takeover of Wrexham AFC by Ryan Reynolds and Rob McElhenney was highlighted in the Welcome to Wrexham series that was made available on Disney Plus.

It also emphasised the best aspects of Wrexham’s community, from its venerable establishments to the ardent Reds supporters that live there.

As a result, a number of organisations and people have benefited from the series’ widespread appeal.

Since the first episode of Welcome to Wrexham aired, Wrexham AFC has experienced a sharp increase in sales of its shirts and other memorabilia.

Wrexham Lager has recently disclosed that after the enthralling 18-episode series premiered, there has been a “dramatic spike” in the company’s product sales.

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A statement from the business read: “Since our Brewery Shop appeared proudly at the end of ‘Welcome to Wrexham’ first series, we have seen a dramatic rise in our US sales!

“Since Friday (October 14), we have passed triple figures of merch and clothing being ordered from our website, as well as orders from Australia, New Zealand & Canada.

“We cannot thank the documentary team enough for this exposure and next on our list: Export beer to the USA!”

Rob McElhenney has announced that Welcome to Wrexham will return for a second season in 2023, which will further strengthen the neighbourhood.

Ivan Levinstein and Otto Isler, two German immigrants, established the Wrexham Lager Beer Company Limited in 1882, where they produced bitters, ales, and lagers.

When the company stopped making Wrexham Lager goods in 2000, the location was dismantled and turned into a retail space.

However, in 2011, brothers Mark and Vaughan Roberts built a much smaller but profitable brewery, which resulted in great success and even the construction of a brewery shop. This brought back the Wrexham Lager product.

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