WELSH CONSERVATIVES have called on workers, families, and businesses across Wales to “make this the last bank holiday under Labour”.

Tourism plays a huge part in Wales, employing more than 150,000 people and contributing around £6 billion to the Welsh economy. The pandemic has hit the sector hard and it will need support to kickstart the industry and attract more holidaymakers to Wales.

Despite the important role tourism plays in Wales it has been badly let down by 22 years of successive Labour Governments which have failed to invest in our transport links, failed to promote Wales as a top destination and are now threatening holiday makers with new taxes to visit Wales.

Welsh Conservatives have a clear plan to rebuild the tourism industry, to give it support to come back stronger and to promote Wales to the world, improving the visitor options to drive up numbers, creating jobs and boosting the economy.

What we will do:

• Rebuild the Welsh tourism industry by launching an international marketing campaign, “Experience Wales” building on North Wales as a global must visit destination

• Work with the industry, deliver a Welcome Back to Wales Festival in 2022 to showcase Welsh tourism and to encourage people to come back following the pandemic, using the Queen’s Jubilee to promote the best of Wales and Britain

• Along with the UK Government, maintain the cut in VAT for tourism businesses until April 2022

• Create a comeback package for seaside and market towns to level up with a Tourism Towns Fund, enabling communities to improve their local economy by attracting new visitors with free WiFi or improved transport links

• Unleash the potential of Visit Wales by giving operational independence from Welsh Government and enabling it to be industry-led

• Increase Wales’ national tourism offer by retaining free entry in National Museums, create a National Military Museum for Wales based in Brecon, a Welsh National Observatory, a Welsh Sports Hall of Fame and a National Art Gallery for Wales, with collections in North and South Wales

• Work with UK-wide organisations, such as Visit Britain, to promote Wales on the international stage and with airlines to secure more routes into Wales 

Commenting, Welsh Conservative economy spokesperson, Russell George said: 

“For the sake of the Welsh economy, we need to make sure this is the last bank holiday under Labour in Cardiff Bay. 

“Successive Labour-led Welsh Governments – propped up by Plaid and the Liberals – have failed to invest in our transport links, failed to promote Wales as a top destination and are now threatening holiday makers with new taxes to visit Wales.

“That’s the last thing Welsh workers, families and businesses need as we look to protect people’s jobs and help our economy recover. 

“Welsh Conservatives have a clear plan to rebuild our economy, particularly our tourism industry, by maintaining the cut in VAT for tourism businesses until April 2022, and creating a comeback package for seaside and market towns to level up with a Tourism Towns Fund. 

“We will enable communities to improve their local economy by attracting new visitors with free WiFi and improved transport links and give it support to come back stronger than ever before. 

“Only by voting Welsh Conservative this Thursday can we tackle Wales’ creaking infrastructure and fragile economy, and create jobs, prosperity and opportunity for people across the country.”