PUPILS AT Milton Primary School in Newport were delighted to welcome a special guest today. Jessica Morden, MP for Newport East, joined them to take part in Ferrero’s corporate social responsibility programme, Joy of moving.
In the UK, 52% of children do not meet the Chief Medical Officer guidelines of taking part in sport and physical activity for at least 60 minutes every day. The Joy of moving programme, which has been delivered in the UK over the last 10 years, is designed to inspire children to enjoy moving through play and embrace active lifestyles in the future.
Since its launch in 2014, Ferrero’s unbranded social responsibility programme, has been delivered in partnership with the English Football League’s charitable arm, EFL in the Community and its network of Club Community Organisations, reaching over 600,000 children and delivering over three million hours of learning across hundreds of UK schools.
The programme is designed using a unique methodology, developed by Ferrero and its independent partners to nurture key life skills, including motor coordination, cognitive abilities, and social interaction.
Jessica Morden MP joined the session delivered by Newport-based EFL Club Community Orgnaisation County in the Community, witnessing first-hand how the programme is helping local children get active through play.

Reflecting on her visit, Jessica Morden MP said: “It was wonderful to visit Milton Primary School and to see the impact of the Joy of moving programme. Encouraging children to be active through play is so inspiring, and I’m delighted to see how it’s being implemented locally here in Newport. Programmes like this not only encourage positive habits, but also equips children with key life skills they’ll carry throughout their lives.”
Charlie Cayton, Director of Corporate Affairs and Communications at Ferrero UK, commented: “We are thrilled to bring our Joy of moving programme to Milton Primary School and to celebrate its continued success in encouraging children to embrace movement through play. Seeing the smile on children’s faces as they take part reinforces how impactful the programme is. After over a decade of Joy of moving being delivered in the UK, we remain fully committed to inspiring children to get active, but most importantly, to have fun doing so.”
Debbie Cook, EFL’s Director of Community, added: “The Joy of moving programme has been transforming how children experience physical activity. It’s fantastic to see the positive reaction from pupils who participate. Over the first ten years of Joy of moving, the programme has inspired hundreds of thousands of children to enjoy moving, with 94% of participating children telling us they have gained new ideas and motivation for getting active, which is our goal.”