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Eastside Insurance re-brands to Lloyd & Whyte Community Broking Swansea

LOCAL community brokers Eastside Insurance, a trusted business covering Swansea and South Wales, have re-branded as Lloyd & Whyte Community Broking Swansea. They originally merged in 2022 with Lloyd & Whyte, a leading provider of insurance based in the South West. 

This strategic merger and now new name, which takes effect from 1st July, marks a pivotal moment in the journey of Lloyd & Whyte Community Broking, demonstrating their commitment to enhanced service offerings, and sustained positive community impact.

The Eastside team will benefit from Lloyd & Whyte’s relationships within the market and increases their ability to be competitive, whilst maintaining their strong customer service capabilities and the benefit of their local knowledge and expertise. 

Long term Insurance specialist and Managing Director of Community Broking, Paul Short, feels this is a positive move for the community and businesses. “Through the umbrella brand of Lloyd & Whyte Community Broking, we aim to acquire brokers with the right cultural fit. With the right brokers, and the strength of the Lloyd & Whyte Group, we can add value to clients, ensure a focus on growth and delivering a competitive offering.”

Paul added: “We have the same ethos as Eastside, with a shared commitment to quality, customer satisfaction, and continued innovation that will drive the success of the merged entity. Our success supports your success.”

Our Community Broking team are focused on delivering a high professional level of advice to clients in our local communities. This merger presents an unparalleled opportunity to strengthen our impact, expand our reach, and drive positive change. 

Lloyd & Whyte Community Broking Swansea specialise in Commercial, Property and Personal insurances, including home, vehicle and travel cover. They recently moved into bigger premises at Newburgh House , Llansamlet in Swansea, giving them more room to grow. 

Chris Mills, who heads up the Swansea and Pontardawe offices added “It is a sign of the commitment of the Lloyd & Whyte group in Swansea and a reflection of our desire to support new ways of working by creating an office which is both modern, fresh and flexible. What sets us apart is our commitment to providing a personalised service, building strong client relationships, tailored to meet the often-complex needs of different sectors. When it comes to business, nothing beats local knowledge. 

Every client is assigned their dedicated insurance expert adviser, ensuring they have a knowledgeable partner with them throughout their entire insurance journey; from quotes, amendments, claims, renewals, insurer surveys and even just a friendly chat.

When you purchase your insurance from Lloyd & Whyte Community Broking, you are also giving to good causes. Each business in the Lloyd & Whyte group is a specialist in its field, united by a shared ambition to have a lasting positive impact on the communities each company supports. Being proudly part of the Benefact Group, all available profits are given back to charity, making the Benefact Group the third largest corporate donor in the UK*.

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*DSC – The guide to UK Company Giving 2022-23