ALDI will reveal a fresh new look for its Pembroke Dock store when it re-opens to customers on Thursday 17th February at 8am.
Standing at 1,250 sqm of retail space, a more customer-focused layout allows for the products customers know and love to be found more easily, whilst browsing new ranges.
The transformation is part of Aldi’s £600m investment into further improving its stores and services across the UK, and is based on feedback from more than 50,000 customers. The Project Fresh renovations have been ongoing since 2018.
The new-look store offers increased space, dedicated to fresh British meat and fish, as well as popular Lacura health and beauty products, award winning beers, wines and spirits, famous Mamia babycare products, and a new and improved Food to Go section, offering a choice of fresh salads, sandwiches and sushi for busy customers.
The format has been created to make shopping easier for customers and the store will now have more space and clearer signs to make shopping effortless. Fresh bread and cakes have been moved to the last aisle, preventing them getting squashed under customers’ shopping, and the store will now offer new, easy to browse freezers.
The store employs 30 members of the local community, and the refurbishment will create additional jobs.
Pembroke Dock customers can also take a walk down the ‘Aisle of Aldi’, where they will find legendary Specialbuys which are available every Thursday and Sunday. During re-opening week, the store will be running its pet event, including pet rugs for £14.99, a cordless dog grooming kit for £19.99 and extra-large plush pet beds for £24.99.
Aldi Store Manager David Young said: “The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves. We’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and services they’re used to.
The store, which has 100 car parking spaces, is located on Eastern Avenue, Pembroke Dock, SA72 4AA and will be open:
Monday – Saturday: 8.00am – 10.00pm
Sunday: 10.00am-4.00pm
