- 94% of 17–18-year-olds in Wales plan to attend university
- Almost half of prospective students in Wales said a university’s impact on the climate was important to them when choosing their university
- 50% said a university’s energy efficiency and its use of renewable energy sources was important to them in their university choices
Environmental consciousness has firmly taken its place in students’ minds when making decisions about the university they wish to attend, according to latest research from corporate finance advisor, Centrus.
With 94% of 17–18-year-olds in Wales actively planning to pursue higher education, universities are increasingly under pressure to align with their expectations, that are placing a growing emphasis on sustainability and climate responsibility.
Almost 45% of prospective university students regard a university’s impact on the climate as a crucial factor in their selection decision making, with over 20% categorising it as ‘very important’. 50% of survey respondents said a university’s energy efficiency and its use of renewable energy sources was important to them when choosing, while over 56% said how involved the institution is in the local community weighed in on their decision making.
Educational factors of a university remain steady in prospective students’ selection process, with the appeal of the course having the highest impact on choosing which one to attend (87%). This is closely followed by the institution’s reputation (83%), and teaching style (75%).
What is noteworthy however, is that a university’s environmental footprint is now considered almost as important as traditional metrics like the university’s size (46%) and the diversity of societies, (47%).
Beyond the initial selection phase, students’ expectations extend to the ‘green’ credentials of their chosen university. A resounding 68% expect their university to actively engage in protecting the local environment and eco-system. In addition, 64% expect university accommodation to use green energy, and 66% expect all university buildings to be energy efficient. Half of respondents also confirmed that they do not want their university to invest in fossil fuels.
George Roffey, Chief Sustainability Officer of corporate finance advisor Centrus says, “There is a clear mindset among prospective university students about the importance of environmental issues and how green a university’s credentials are. These institutions are facing mounting pressure to meet the expectations of students, alongside other tangible social and environmental impacts. It is abundantly clear that sustainability and climate responsibility are becoming pivotal factors in the university selection process.
“For universities, this calls for a shift in some fundamental aspects of their identity. Climate change is not going away, and it must remain a core mission for higher education institutions to integrate renewable energy sources and environmental activism into their operations. In doing so, they will not only instil a competitive edge in attracting prospective students, but will also play a pivotal role in fostering a sustainable and responsible future, that aligns with the evolving curriculum content and the values of our new generation of students.”
