BBC TWO viewers saw PGI Welsh Lamb take to primetime television on September 4, during Love Lamb Week.
Former Great British Bake Off champion Nadiya Hussain has been discovering local delicacies from around the UK in her new series ‘Nadiya’s Great British Food Adventure’ and Monday’s episode saw PGI Welsh Lamb take centre stage in the final episode of the series.
The episode aired during Love Lamb Week, a national campaign which encourages consumers to pick and fall in love with lamb during its peak season. Originating as a grass roots campaign, Love Lamb Week sees farmers, agricultural bodies, chefs and consumers join together to celebrate and champion lamb.
During the episode, Nadiya travelled to the Brecon Beacons to meet local sheep farmer Richard Roderick. Part of Nadiya’s journey is to understand the story and the provenance behind different food and produce up and down the country, learning what makes these special foods not only delicious, but a part of Great British culture.
Nadiya also tried her hand at sheep dog training with Richard and took in the outstanding natural surroundings in which Welsh Lamb is reared, before moving on to the kitchen where Nadiya cooked up a delicious and different lamb recipe. Nadiya’s ‘Fast Lamb Bhuna’ served with garlic naan is a simple and contemporary dish, proving Welsh Lamb to be worthy of more than just a Sunday roast.
Hybu Cig Cymru – Meat Promotion Wales (HCC) scholar and former Farmers Weekly Sheep Farmer of the Year Richard Roderick commented said: “It was a delight to have Nadiya come to the farm and show her what goes into putting Welsh Lamb on supermarket and butcher shop shelves. Nadiya was really eager to learn more about the whole process and even had a go at rounding up the flock.
“It was great for Nadiya and the viewers to see the story and provenance of Welsh Lamb and how our traditional farming methods and Wales’ naturally exceptional landscapes provide an excellent product for exceedingly good dishes.”
HCC Marketing Manager Rhys Llywelyn said: “Love Lamb Week is always a great opportunity for us to promote lamb being in peak season and PGI Welsh Lamb as an iconic national product. Nadiya’s Great British Food Adventure succeeds in showing the public the story behind Welsh Lamb; the people and the hard work behind the produce.’ Rhys continued ‘Nadiya also broke the misconception that Welsh Lamb is more suited to slow-cook stews and Sunday roasts. Nadiya’s quick and innovative dish proves the ease and versatility of cooking with Welsh Lamb.”
