IN an era of continual economic debate, a most unexpected player enters the arena: personal pleasure. A recent study by LELO, a renowned sexual wellness brand, suggests that indulging in sexual gratification could, quite literally, bring prosperity to Britain.
With global productivity dwindling in the wake of the Covid-19 pandemic, experts have been seeking inventive strategies to restore growth. LELO’s recent report suggests an uncharted territory – orgasms – and the profound impact they might have on the economy.
Traditionally, economic health is gauged by the Gross Domestic Product (GDP), encompassing the value of goods and services generated within a country annually. However, the groundbreaking research by LELO emphasises the importance of pleasure, postulating it as a vital contributor to personal productivity.
Against the backdrop of global crises, many posit that even slight elevations in productivity could dramatically elevate living standards. Happiness, LELO argues, can be induced by such small gestures as fostering intimacy in our personal lives.
In an innovative move, the firm is leading by example, granting UK staff up to four ‘Self-love Days’ annually. Going beyond mere duvet days, these unique holidays encourage staff to take a day devoted entirely to personal sexual fulfilment.
Discussing this unique approach, Kate Moyle, LELO’s UK sexpert observes, “Sex, from a biopsychosocial standpoint, profoundly impacts our perceptions, feelings, and relationships, thereby influencing our daily interactions and self-view.”
LELO’s research reveals that happiness directly correlates with productivity. An astounding 90% of respondents worldwide affirm that personal joy heightens their work output.
Within Britain, three-quarters of individuals feel calmer post-orgasm, with 45% admitting increased work efficiency following regular intimacy. Moreover, over half of the Brits (55%) would willingly accept work leave to bolster their personal happiness and productivity.
Rosanna Spero, the author behind the intriguing ‘LELO Economy of Orgasms’ report, expounds, “The transformative power of orgasms on individual happiness and its potential influence on the global economy is astounding. The financial implications over LELO’s two-decade existence are staggering.”
Luka Matutinovic, LELO’s Chief Marketing Officer, adds, “Our objective is to underscore the broader implications of sexual wellness beyond mere gratification. The potential global economic impact of such a simple act is profound.”
In this avant-garde era of economic thinking, LELO’s unconventional approach is a reminder that sometimes, the path to prosperity might lie in the most intimate corners of our lives.