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John Burns launches a freshly squeezed design in collaboration with Pembrokeshire College

GRAPHIC DESIGN LEARNERS have recently taken part in a branding launch as part of a joint venture between the John Burns Foundation and Pembrokeshire College.

The John Burns Foundation orchard in Kidwelly, houses approximately 200 apple trees where a mix of modern and traditional varieties of apple are grown, including one local to

the area, Gelli Aur. The apples are picked and taken to Clynfyw Care Farm, Abercych where they are pressed, and the juice is then pasteurised and bottled.

The Foundation recently offered a consignment of bottles to the College to sell as an enterprise experience for learners, on a sale or return basis and under a joint College/John Burns Foundation label. The Foundation offered College learners the opportunity to design the label for the bottles.

A competition was held among year one Graphic Design and Illustration students for the best design. The winning design, chosen by the Foundation, was created by learner Katie Granby.

Branding design my learner Katie Granby

Katie was really honoured that her design was chosen and said, “This project really allowed me to think outside the box and use all my skills to the best advantage. The colours used in the design are red and blue creating a traditional look and feel but with the added twist of some digital influences. I really enjoyed working on the branding and it gave me a real idea of what is expected of you as a designer in the working world and how project briefs are managed.”

Learners explored traditional pattern and print methods within

the design process.

Lecturer Louise Sheppard expressed just how proud she was of her learners, “I love how Katie’s designs can be applied to different contexts and it has a real quirkiness about it. This

project has allowed our learners to explore traditional and digital design methods. It has also given them the encouragement to push forward and be adaptable to project briefs. They have all enjoyed taking part and I am so proud of each and every one of them.”

This project also allowed the Project Workshop to get involved. This project is a social enterprise offering a range of ‘manufactured from scratch’ and upcycled seasonal products

for sale at various retail outlets. Initially the project involves learners from the Learning Skills Academy, Business and Art and Design.

Outlets currently sourced for the Apple Juice by the Workshop Project are: The regular Project stall in the Atrium and The Project stall at Haverfordwest Market.

Bottles will retail at £2.90 and will be available for sale very soon via outlets sourced by the new Project Workshop.

To find out more about the Art and Design courses at Pembrokeshire College simply visit www.pembrokeshire.ac.uk

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