PHILIP MCSPARRON, a welding inspector, formerly of Milford Haven, appeared in the first ever televised advert shown live from inside the human body.
The 90-second advert aired today (Jan 18) on Channel 4
Now living in Barry, Philip appeared on television receiving a colonoscopy live at approximately 3.25pm.
Philip was inspired to take part in the live colonoscopy by his brother, John McSparron, who was diagnosed with bowel cancer in 2010.
Mr McSparron had to have the colonoscopy due to his routine bowel cancer screening picking up hidden traces of blood in his stool.
The procedure showed Philip having two polyps, which are mostly harmless but can progress into bowel cancer, removed.
The advert, part of Cancer Research UK’s Right Now campaign, aims to show the different realities of those affected by cancer.
After receiving a screening kit on his 60th birthday this year, Philip said if it had not been for his brother John’s experience seven years ago, he is sure he would not have taken the test.
John, like his brother, had been fit and healthy but was diagnosed with bowel cancer after completing the test.
He is now thankfully all clear of the disease but if it had not been for John’s experience, Philip would not have been aware of his own condition.
Following this truly eye-opening experience, Philip and John want to raise awareness of the importance of screening and early diagnosis.
