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Wrexham kit launch marred by a series of issues

WREXHAM AFC faced a wave of disappointment from fans as they eagerly rushed to purchase the club’s highly anticipated new home kit this morning. Reports have emerged of fans encountering various issues during the purchasing process, including being charged for multiple kits, experiencing payments being deducted without receiving confirmation emails, and enduring lengthy waits of up to two hours. Additionally, the 2023/24 home kit has made its way onto online platforms like eBay, where it is being resold for exorbitant prices of up to £170.

The club promptly acknowledged the grievances expressed by its devoted supporters and issued an apology. “We sincerely apologize for any inconvenience caused and assure our fans that we will continue to learn from this experience and improve our systems,” stated the club’s representative. Furthermore, they sought to reassure fans that their orders were indeed being processed, albeit with some delays, and emphasized that there was sufficient stock of the desired shirts.

However, frustrated fans took to social media to voice their dissatisfaction with the kit launch debacle. One disgruntled supporter vented their frustrations, saying, “Despite never getting a completed confirmation at the checkout (just keep looping back to the start), you’ve now debited 4 lots of £114 from my bank, and I’m now overdrawn. Cheers for that.” Another fan humorously remarked, “Wrexham never make it easy.” Yet another fan shared their experience, stating, “An hour and a half later, I have 2 kits. Waiting to see how much that actually cost me.”

This unfortunate series of events unfolded just days after Wrexham AFC announced their new front-of-shirt sponsor, United Airlines. While this sponsorship deal generated excitement among supporters, the chaotic launch of the new home kit overshadowed the positive news.

In response to the situation, the club released a statement addressing the issue. “We understand the frustrations of supporters who have been trying to buy shirts this morning. The shop website’s servers were set to cope with an increased capacity of orders compared to last season, but demand outstripped this further. As we continue to grow and in order to meet this demand, we will continue to learn and improve our systems.”

The club urged fans who had inadvertently placed multiple orders to contact them directly, assuring them that refunds would be processed within 24 hours.

Despite the hiccups faced during the kit launch, the enthusiasm among Wrexham AFC’s dedicated fanbase remains unwavering. The club’s management now faces the task of rectifying the technical issues and ensuring a smoother purchasing experience for fans in the future.

It is evident that the demand for the Wrexham AFC home kit has far exceeded expectations, highlighting the passionate support the club enjoys from its loyal followers. As the team continues to evolve and attract new fans following their recent takeover by Hollywood actors Ryan Reynolds and Rob McElhenney, addressing these challenges will be crucial in maintaining a positive and inclusive relationship with the supporters.

Wrexham AFC’s journey in overcoming these obstacles will undoubtedly contribute to their growth and further solidify their position in the footballing world.

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