MARKETING, communications and media specialists from some of Wales’s most forward-thinking organisations met in Cardiff on Thursday to share their AI strategies.
The ‘Leadership in AI’ roundtable, convened by Four Agency Worldwide explored urgent topics in AI from Welsh language to government regulation.
Four is the leading independent international agency advancing new frontiers in marketing services in the UK and Middle East North Africa (MENA). Under the umbrella of Four Cymru, their offices in Cardiff and Aberystwyth offer a pan-Wales reach.
The roundtable featured a series of insightful discussions on the impact of AI across various sectors, with Four’s chief digital and AI officer, Luke Alexander leading the discussion on the latest advancements and future trends in connection with artificial intelligence alongside group chief executive Nan Williams, board adviser Darran Phillips and managing director Cymru, Amelia Stevens.
In attendance were industry leaders from prominent Wales-based businesses, including Royal Mint, Admiral, Airbus and Wales & West Utilities. Together they explored using AI to assist, automate and transform their organisations, sharing insights from their respective fields. The debate, conducted under Chatham House rules, saw a special focus on the unique role AI can play in Welsh businesses, with delegates highlighting new opportunities and issues around the Welsh language and the increased importance of government investment and effective regulation.
Lianne Moulder, corporate governance communications at Admiral Group said: “This was an incredibly valuable discussion, and it was great to be able to take part and share my insights and hear how other Welsh organisations are using AI.”
Nan Williams, group chief executive at Four Worldwide Agency, speaking about the success of the event added: “The AI roundtable in Cardiff was a significant opportunity for us to bring together a number of clients and friends of Four to have an open and honest discussion about the ways in which AI will change the face of marketing and communications.
“We wanted to have meaningful conversations on how to help shape the future of AI and its usage, particularly in enhancing the use of the Welsh language and how best to use AI in a bilingual world.
“As an early adopter of AI for some years, we made the decision to invest in the people and tools we need to take a leadership role in our industry.
“It’s crucial that we continually reflect and engage with the best minds in the wider marketing and communications space to build on and maintain that position.”
