CARMARTHEN Showground became a hub of automotive excitement on Saturday (Aug 25) as it hosted the 10th anniversary of Cruise Culture, Wales’ largest modified and performance car show. Despite the grey skies and occasional rain, the event drew in thousands of car enthusiasts, eager to immerse themselves in a day filled with spectacular vehicles, thrilling stunts, and family-friendly entertainment.
The gates opened at 10 AM, welcoming a diverse crowd ranging from hardcore car fans to families looking for a fun day out. The show boasted an impressive lineup of over 60 car clubs, each displaying their finest modified cars. Among the highlights was the Ultimate Indoor Show Hall, where vehicles gleamed under the lights, showcasing meticulous customisation and engineering excellence. The “Show and Shine” competition was a key attraction, with participants vying for the top spot in various categories, their cars judged on everything from paintwork to interior design.
The outdoor area was a hive of activity, with live performances and stunt displays that kept the crowd on the edge of their seats. Jamie Squibb’s FMX team delivered a breathtaking freestyle motocross show, soaring high above the audience with gravity-defying tricks. The Extreme Bike Battle saw BMX and trials riders showcase their skills in a thrilling head-to-head competition. For those with a passion for speed, the SUB5 Super Car Display was a must-see, featuring some of the world’s most exclusive and powerful cars.
Despite the weather, which left some vehicles glistening with raindrops, the enthusiasm of the crowd never waned. The Subaru WRX STI, pictured among other vehicles on the muddy grounds, was one of the many cars that drew significant attention, symbolising the dedication of car enthusiasts who wouldn’t let a bit of rain spoil the day.
Families found plenty to enjoy as well, with a range of attractions designed to keep all ages entertained. Mini movie trucks and an RC Drift Car Display were among the interactive exhibits, while a fun fair provided a classic touch of amusement. Educational displays by the Fire Service and the 157 (Welsh) Regiment RLC Army added an informative dimension to the event, showcasing the vital work of these services.
The entertainment wasn’t confined to vehicles alone. A live entertainment stage featured performances that kept the energy high throughout the day, and the Accelerate Live Interview Stage offered insights from industry experts, adding a touch of celebrity to the proceedings.
The day culminated in an awards ceremony, recognising the standout vehicles and performances that had wowed the judges and the public alike. As the event drew to a close at 4:30 PM, attendees left with a sense of satisfaction and excitement, already anticipating next year’s show.
Cruise Culture’s 10th anniversary was a triumphant celebration of car culture in Wales, combining the thrill of performance with the beauty of automotive design. It was a day that reaffirmed the event’s place as a cornerstone of the UK car scene, and one that promises even greater things in the future. As the sun set over Carmarthen Showground, the roar of engines faded, but the memories of an unforgettable day remained.
