PEMBROKESHIRE has been named one of the world’s top 20 destinations for 2023 based on millions of reviews on sites such as TripAdvisor.
Pembrokeshire was ranked #19 with a Tourism Sentiment Score of 30.8. Its beaches are recognised as one of its top assets.
It has surpassed many popular holiday locations, including Fiji and the Bahamas. It is also one of only ten UK places named in Leading Places: The 100 Most Loved Travel Destinations Worldwide.
Perth and Kinross in Scotland, which came in #11 with a score of 33.7, was the only place in the UK that ranked higher than Pembrokeshire.
Pembrokeshire Coast National Park Authority director of nature and tourism, James Parkin, commented: “It’s fantastic to see Pembrokeshire ranked in such a high position, especially given the rankings are based on the words of visitors who have experienced the delights this corner of Wales has to offer.
“This is an extremely positive reflection of the hard work that the businesses and organisations collectively put in to make Pembrokeshire and the National Park a great place to visit. It’s also a real boost to the industry as we prepare for another busy season ahead.”
The top 100 list, compiled by The Tourism Sentiment Index, comprises the highest scoring locations from over 20,000 destinations around the world. It is ranked based on 1.6 billion online discussions and publicly available articles from 2022.
The total Tourist Sentiment Score is calculated using scores for up to 50 tourism assets for each destination, including transportation, accommodation, attractions and events.