Home » Strong public support in Wales for government action to improve food health, survey finds
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Strong public support in Wales for government action to improve food health, survey finds

A recent survey conducted by Public Health Wales has revealed significant public support in Wales for government initiatives aimed at improving the healthiness of the food we purchase. The survey, which gathered responses from a nationally representative panel of 1,007 Welsh residents aged 16 and above, sheds light on several key opinions regarding food choices and government intervention.

One notable finding from the survey is that 57 percent of respondents agreed that governments should employ financial tools, such as taxes, to reduce sugar content in foods with high levels. Meanwhile, 29 percent disagreed with this approach. This sentiment indicates a majority of Welsh citizens favoring fiscal measures to promote healthier eating habits.

Furthermore, a substantial 81 percent of participants believe that children’s meal deals should default to offering healthy drink options like water or milk. Additionally, 70 percent of respondents advocate for a ban on the advertising of unhealthy food and drinks specifically targeting children.

Concerning personal actions, an impressive 84 percent of individuals stated their intention to take steps within the next year to achieve or maintain a healthy weight. However, 34 percent expressed concerns that the abundance of temptations might hinder their progress.

These findings come at a time when governments in Wales, Scotland, and England are contemplating the next course of action to create healthier food environments. They also follow a recent publication by the Institute for Government, which underscored how apprehensions about the perception of “nanny statism” have impeded the implementation of necessary policies to combat obesity.

According to the survey, approximately 60 percent of adults (16+) in Wales are either overweight or obese, with a quarter of them classified as obese. Shockingly, around a third of children are already overweight or obese by the age of five.

Dr. Ilona Johnson, a Consultant in Public Health for Public Health Wales, emphasized the gravity of the obesity issue and its impact on people’s well-being. She highlighted the public’s desire for a healthier weight but acknowledged the challenges posed by an environment that often undermines healthy choices. Dr. Johnson stressed the need for facilitating easier access to healthy options and applauded the survey’s clear indication that the Welsh population is seeking change through government intervention.

The survey also revealed several other noteworthy insights. For instance, 58 percent of respondents believe that restaurants should be obligated to provide calorie content information for their food, enabling informed choices when dining out. Likewise, 63 percent support the same requirement for takeaways.

A significant majority of 83 percent feel that governments should use financial tools to reduce the prices of healthier foods, such as fresh fruits and vegetables. Additionally, 82 percent advocate for age restrictions on purchasing food and drinks labeled as unsuitable for children.

Regarding land use, the survey suggests that planning laws should be leveraged to limit the proximity of fast-food restaurants (63 percent agree) and unhealthy food takeaways and shops (60 percent agree) to schools.

In response to the survey’s results, Dave Quinn, a 31-year-old coach for a Man v Fat football league in Bridgend, shared his personal struggle with weight management, attributing it to the prevalent marketing and availability of unhealthy food options. Quinn explained how the lack of guidance towards healthier alternatives made it challenging for himself and others to make better choices. He expressed concerns about the prominent promotion of unhealthy options and how convenience often leads to consuming excess calories.

Quinn further highlighted the prevalence of a “meal deal culture” where unhealthy choices are not only more accessible but also more affordable. He noted that many individuals are unaware that healthier options exist due to their relative inconvenience to find.

The survey conducted by Public Health Wales demonstrates a widespread desire among the Welsh public for government-led initiatives to improve the food environment. It underscores the importance of implementing policies that target the food environment rather than solely focusing on individual responsibility. With these findings in hand, policymakers have valuable insights to guide their actions towards creating a healthier nation.