A petition calling for a rebrand of the Welsh Rugby Union (WRU) logo has gained significant momentum, nearing 10,000 signatures. The petition was launched by Trystan Gruffydd, who believes that the current logo, featuring three white feathers, does not represent the diverse sentiments of everyone in Wales and the supporters of Welsh rugby.
Gruffydd insists that the WRU emblem should better reflect the nation’s identity and values, suggesting alternatives such as the iconic Red Dragon or the Welsh Leek. The push for a new logo comes in the wake of troubling allegations against the WRU. A BBC Wales investigation revealed accusations of bullying, sexism, and sexual misconduct directed towards women within the organisation. Consequently, the then chief executive, Steve Phillips, resigned just days after the program aired.
In his petition statement, Gruffydd emphasises the urgency for the WRU to prioritise creating a safe and inclusive work environment, free from sexism, racism, and homophobia. He argues that a rebranding with a more politically neutral emblem would be a fitting step to rebuild the organisation’s reputation. Gruffydd firmly contends that the current three feathers design bears no historical significance to Wales, as it was originally used by English figure “Edward the Black Prince” and subsequent British heirs with no genuine Welsh connection.
Lee Waunfawr from Newport is one of many supporters who have signed the petition. He expressed his sentiment, stating, “The current symbol is outdated and very monarchist, which I think is a dead idea, especially to Wales. We need something with a strong Welsh identity, like the Dragon or the leek. Now is the pivotal point to strengthen Welsh identity, and it’s important we show how wonderful Wales is.”
The WRU’s current logo, which has remained unchanged since its formation in 1881, has faced criticism from various quarters. In October 2021, Yes Cymru, an independence group, revealed three alternative designs for the WRU crest, all of which discarded the Prince of Wales’ three feathers. The proposed designs aimed to embody a more distinctively Welsh identity instead of representing a symbol tied to the British monarchy.
As the petition continues to garner support, the call for a rebranding of the Welsh Rugby Union logo gains momentum, bringing to the forefront the debate over a symbol that accurately embodies the essence of Wales and its sporting legacy.