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Ammanford ice cream store’s big deal

Franks’ Ice Cream: Still a favourite 100 years on
Franks’ Ice Cream: Still a favourite 100 years on
Franks’ Ice Cream: Still a favourite 100 years on

FRANK’S ICE CREAM, based in Ammanford, will be supplying around 120 of Wales’ Co-op stores with their delicious ice cream after securing a contract with them.

The year, which has seen the award-winning ice cream maker mark the centenary of its founder Francesco Dallavalle, arriving in Wales from Parma in northern Italy, has just got even better for Franks Ice Cream.

The move forms part of the Coop’s commitment to backing local Welsh suppliers and will support Frank’s plans to create a further four permanent positions at its purposebuilt manufacturing facility this year.

Giulio Dallavalle, grandson of the founder of Frank’s Ice Cream, said: “We are very excited, it is fantastic news. This will enable our ice cream to reach new and important markets in communities across Wales. It is our largest contract with a community retailer. The Co-op will initially stock our award wi nning clotted cream vanilla ice cream which we are very proud of, and I am confident it will be a big success with the Co-op’s customers.

“With sales to retailers less seasonal – as ice cream is popular as a dessert all year round – the contract win and volume uplift also comes at the perfect time to support our plans for growth and expansion. We both share a passion and pride in great produce and so we are delighted to be working closely with the Co-op.”

Giulio Dallavalle is the third generation of ice cream maker at Frank’s. Francesco Dallavalle opened his first café in 1920 after arriving in Wales four years earlier. Almost 100 years later Frank’s still uses traditional recipes and finest Welsh ingredients combined with Italian flair. This year, Frank’s expects to increase its workforce by around 15% to around 30 people.

Simon Dryell, Ranging Manager for the Co-op’s food stores in Wales, added: “Frank’s Ice Cream is a great story of endeavour, with the legacy and traditions of Francesco Dallavalle going from strength-to-strength almost 100 years after he first started selling his ice cream in South Wales. Our convenience stores are located in the heart of Welsh communities and this is a further step in the Co-op’s commitment to offering more locally sourced produce conveniently.”

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