ASDA has announced it will begin a roll-out of its ‘Asda Rewards’ loyalty app to customers across Wales following a successful eight-month trial.
The roll-out will mean that customers will be able use the Asda Rewards app in any of the supermarket’s 39 stores throughout Wales.
The expansion into Wales comes after a successful trial period across 48 Asda stores in the UK, which have seen over 300,000 customers sign up to the new loyalty programme and earn a total of £2.5m worth of rewards in their personal ‘cash pot’, which they can spend in store.
Shoppers can earn Asda Rewards in three easy ways:
· By completing in-app missions, such as:
o The ‘Heinz Hero’ mission, where customers receive £2 in their Cashpot for buying 5 canned Heinz products in their shop.
o Or the ‘Back to School’ mission, which puts £5 into users Cashpots when they spend £25 on George school uniform.
· By completing ‘milestone missions’, customers rewards will build higher the more the spend over a certain period.
o Up to 10th August, customers will receive cashback for every milestone they meet, starting from spending £50 to get a 50p reward, earning as much as £25 in to their Cashpot when they hit each spend milestone.
· By buying ‘star products’ which are highlighted throughout the store.
o There are over 400 ‘Star Products’ currently available, from Asda’s Butcher’s Selection pork chops to Asda’s Extra Special cheese selection, or even Ben and Jerry’s Ice Cream tubs – customers will receive 10% back into their Cashpot when they add any of these products to their basket.
Customers will see their Cashpot build in the Asda Rewards app as they shop, and they can redeem their cash whenever they choose by creating a voucher in their rewards app with the money they have saved.
The supermarket is also trialling Asda Rewards online, so customers are rewarded for home deliveries and click and collect orders too – linking their Asda Rewards app to their Asda.com account. The trial is in selected stores across the UK, with Wales being the first full region to offer Rewards both in store and online.
Mark Baxter, Senior Director for Loyalty at Asda, said: “We are really excited to be able to bring Asda Rewards to our customers in Wales. We know that customers in our other trial stores love the savvy feeling they get from using Asda rewards to earn cash for tomorrow on the products they buy today – and we’ve been making improvements to the app based on their feedback. We’re looking forward to seeing how much our customers can save by shopping with Asda rewards in Wales and hearing what they think of it before we roll it out into even more stores across the UK.”
