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Westminster wants to ‘value’ degrees

Professor Julia Buckingham: Says a degree's 'value' is not only monetary

THE CONSERVATIVE General Election Manifesto was characterised as woefully short on content but long on vague promises of jam today, jam tomorrow, and jam ever after. However, part of its text squirrelled away on page 37, has caused consternation among the UK’s universities.
A reference to the relatively obscure Augar Review into higher education and the Conservatives’ intention to review higher education in light of its content, masks – Universities say – a threat to arts and humanities courses across the UK. The Government’s subsequently announced intention to have Ofsted rank universities by graduate earnings is also under attack.
Among the recommendations of the Augar Review, one stands out above the others. The review makes the case that while subjects like business, the creative arts and social studies have value, the volume of students studying these subjects is more than the value created, while there is a relative lack of provision of courses in subjects like engineering and the physical sciences. In other words, there are too many ‘low value’ courses – the phrase used in the Conservative manifesto – and not enough courses offering a ‘high value’, either to graduates or the taxpayer for their respective investments.
The problem for opponents of the report’s recommendations in that respect is that its finding is undoubtedly true.
There are too many universities offering courses which offer little or no benefit to their graduates, certainly in terms of future earning potential and, too often, those courses are of no relevance to employers and the needs of UK industry. The question used to be how many angels dance on the head of a pin, now it is how many arts and humanities graduates work as baristas on little over minimum wage.
However, the issue of relying upon a solely monetary outcome to measure a course’s overall ‘value’ is problematic.
In a major speech on the topic of value in higher education, UUK President Professor Julia Buckingham called on the government to broaden its definition of ‘value’ beyond a student’s expected future salary alone and to recognise the less celebrated, yet vital benefits of studying for a degree. She also issued a rallying call to the sector to do more to address concerns around value and respond more effectively where there are legitimate concerns.
To support the government in adopting a new approach, UUK is outlining proposed new measures against which it believes universities can demonstrate the success and contribution of their courses. These include the proportion of graduates working in essential public services, the number taking positions in sectors and regions with skills shortages, or the likelihood of a graduate starting their own business.
Universities UK claims, in adopting a new approach, universities could assess and illustrate the wider benefits to students of university life; such as their life satisfaction, personal health, and opportunities to get involved in volunteer work.
Professor Julia Buckingham, President of Universities UK and Vice-Chancellor of Brunel University London, said: “While universities need to work collectively and respond more effectively to legitimate challenges around the value of some university degrees, the government also needs to broaden its current narrow definition of success based on salaries alone. This is a blunt tool which does a disservice to students and recent graduates while failing to consider the wider student experience.
“A much broader approach which takes account the other benefits of a university degree would better reflect what is important to students, parents, employers and society.
“We need to look beyond an individual’s P60 and think about the total package of what they have learned and achieved through their time at university.”
That is all well and good. However, Universities UK’s MadeatUni campaign – intended to show the value universities deliver back to society – contains barely a handful of examples, in over 100 offered, which directly reference value-added to communities by either creative arts or humanities graduates. Its focus is relentlessly upon science, medical, and other public service degree graduates.
Somewhere, it could have mentioned research published by the Centre for Economics and Business Research barely a month after the Augar Review. It reported the arts and culture sector contributes £10.8billion a year to the UK economy. The Treasury gains £2.8bn from the arts and culture sector through taxation. It generates a further £23billion a year and 363,700 jobs.
And, even during the depths of austerity, productivity in the arts and culture industry remains greater than that of the economy as a whole.
The impact on some Welsh Universities, should the UK Government proceed with its plan, could be grim. Not only do Welsh graduates generally earn less because wages in Wales are lower than in England, but also arts and humanities graduates from Welsh universities generally earn little more than had they not bothered to incur debt by going in the first place. Wales – particularly rural Wales – is already subject to a ‘brain drain’. If students see they can earn more by studying, for example, at a middle-ranking English University than a Welsh one, the ‘brain drain’ could accelerate.
Some long-standing courses and the viability of Welsh institutions would also be threatened. Even the most desperate of English-based students trying to find a University through clearing might baulk at paying tens of thousands of pounds to attend an arts or humanities course in Wales which would add little or no value to their prospects
On the other hand, Welsh Universities could exploit a significant difference between them and their English counterparts. Welsh Universities score well in a particular index which appeals to modern students: wellbeing.
According to a poll commissioned last year by Universities UK, only one-third of students and recent graduates decided to attend university to get a higher salary than they otherwise would have.
Modern students, it appears, are more interested in wellbeing and a good experience of being at University than netting a big paycheck once they’ve completed their courses.

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