Popular Welsh funny man, broadcaster, and actor Elis James has teamed up with Ogi – Wales’s leading alternative telecoms company – to voice a new full fibre broadband campaign as the internet company looks to celebrate its Welsh roots and stand-out from the crowd.
One of Wales’s most recognisable voices, Pembrokeshire-born James narrates the animated campaign, designed to highlight Ogi’s unique Welsh take on internet services. The contemporary, confident animation plays on familiar Welsh icons – from zip lines on hillsides to sheep on skateboards – where everything is just a click away thanks to the latest broadband technology.
The campaign is a partnership between Ogi, Elis James, and some of Wales’s leading creative businesses, including award-winning Cardiff brand agency, Uned Studio, and TV, event and marketing agency, Orchard Media. The bold animation is the latest phase in Ogi’s ambitious plan to showcase next-generation internet services to tens of thousands of customers across south Wales – with the ultimate aim of becoming Wales’s first choice internet company.
Steadfast into its £200m first phase rollout, and with demand for full fibre broadband and voice services on the rise, Ogi’s playful sales and marketing campaigns have already attracted thousands of customers since its first connections some two years ago, boosted by its six months free cost-of-living bundle and unique Wales-based set-up.
Often the first full fibre provider available in the area, Ogi’s multimillion pound first phase plan is progressing ahead of schedule, currently ramping up in communities across Caerphilly County, Monmouthshire, Pembrokeshire and Rhondda Cynon Taf.
Mari Stevens, Chief Marketing Officer, added: “Elis is the perfect fit for the Ogi brand. People right across Wales will be familiar with his cheeky, down-to-earth approach, and that’s what Ogi is all about. “From the very start, we’ve worked with the best Welsh talent to show that Ogi is very different to other broadband companies, proudly based in south Wales, we really understand Welsh communities. We see that reflected every day in the feedback we get from customers, reflected too in our sector-leading customer satisfaction scores.”
Already popular with customers, the challenger telecoms brand is rated ‘Excellent’ on Trustpilot, with customers praising its friendly service and ultra-reliable full fibre speeds.
Customer, Mr Davies recently commented: “…every time they’ve answered straight away not having to go through the normal irritating IVR [Interactive Voice Recording] options like other providers, nothing has ever been too much trouble and they always keep their promises.”
The new animation is part of Ogi’s latest engagement campaign, which also includes local sponsorships and events and an award-winning community fund. The TV spot first aired in September, showing on digital television platforms in areas where Ogi services are available.
