‘Lazy voters led to Conservative win ‘

SHY TORIES’ were not responsible for David Cameron’s shock majority in the 2015 Genereal Elections, according to the respected polling analysts responsible for a new study of the election.
Instead, the pollsters claim that around 10% of people who said that they would be voting Labour in the build-up failed to do so.
It is a commonly held belief that people who are unwilling to express a political opinion are more closely aligned with the ideologies of the Conservative Party. However, analysts said that a last-minute drift away from Labour, partially as a result of an intensive ‘negative’ advertising campaign by the Tories, was far more influential.
Robert Worcester and fellow analysts from Mori, who along with other opinion polls were widely accused of misreading public opinion back in May, claimed that if that 10% had voted, then there would have been a hung parliament.
Nearly all of those who said that they would vote Conservative went on to do so, Mr Worcester added.
These claims are explored in greater depth in a study ‘Explaining Cameron’s Comeback’ which was recently published.
Also highlighted were Conservative gains from the Liberal Democrats, which accounted for 27 of their seats, and Scottish Labour’s catastrophic wipeout at the hands of the SNP.
Another of the study’s authors, Roger Mortimore, Professor of Public Opinion and Political Analysis at King’s College, London, said: “What really happened was that the Conservatives and Labour were in a draw – stalemate. Neither of them landed a punch on each other.
“But at the same time the Conservatives beat the Liberal Democrats and the SNP beat Labour.”
“Those 27 gains are the difference between a hung parliament and the Conservative majority they actually got. That is why we now have a Conservative majority Government.”
Mr Mortimore also suggested that it would be ‘very hard’ for Labour to regain a majority unless they overturned the SNP majority in Scotland.
Paul Baines suggested that the negative campaign run by the Conservatives, which stoked fears in middle England of a Scottish party being in partial control of England, was another major reason for their success.
Suggesting that evidence showed that people gave more credence to a negative campaign, Mr Baines said: “ Most people thought that the Conservatives used the most negative campaign – and of course, they did.”
Mark Gill said the two key tasks facing Jeremy Corbyn’s party were to rebuild in Scotland and take seats from the Conservatives before suggesting that they were nowhere near achieving either of these aims.
“Jeremy Corbyn has not started well amongst the general population,” he added, suggesting that the image of the Labour party had deteriorated, and was now seen as divided.
Plaid Cymru’s failure to take more seats in spite of Leanne Wood’s participation in televised debates was down to much of that exposure being in places (like England) where Plaid Cymru candidates were thin on the ground.
“It wasn’t really new for Welsh voters to see Leanne Wood,” he commented.