AS of January 1. École School Tours has rebranded to Edwards Education and Youth Tours, strengthening their market position as part of Edwards Coaches Ltd.
As part of the rebrand, they will be widening their product portfolio, offering bespoke tours for schools, youth organisations and sports teams.
A new website will be launched in March with a launch event to follow.
The rebrand follows a period of extensive market research and internal discussions which resulted in the conclusion that the Edwards brand had a stronger resonance with customers. In order to provide consistency across the business the decision to rebrand was made.
Liz Lewis, Education and Youth Tours Manager said: “We’re very excited to introduce our new brand to customers along with our wider range of products. The Edwards name has long held a large amount of gravitas in South Wales and combined with the company’s commitment to youth education it only seems fitting to integrate into the wider brand.”
Jason Edwards, Managing Director said: “École has done excellent work over the past thirteen years with local schools and youth organisations and I very much look forward to seeing them grow with the rebrand. This is an opportunity to put them at the forefront of the industry and provide eye opening trips for kids all across South and South West Wales.”
Add Comment