CREATIVE media students at Pembrokeshire College have highlighted the ‘Fatal 5’ of driving.
The students were invited to create short original films depicting the dangers of drink and drugs, speed, carelessness, lack of seatbelts and mobile phones – the five main causes of road traffic collisions and injuries in Wales.
Their videos were entered into a competition run by the College together with the road safety team at Pembrokeshire County Council.
The winning film was produced by Simon Latham. Pierre Dizon and Megan Stanley were commended as runners-up.
All three videos will be used during this year’s summer anti-drink/drug drive campaign and during the Christmas anti-drink/drug drive campaign
Denys Bassett Jones, Creative Media Course Leader at Pembrokeshire College, said: “I am delighted about the results of this project. Live brief competitions are an important feature of the Creative Media programme at Pembrokeshire College and the students have produced some powerful and engaging videos”.
Pembrokeshire County Council Road Safety Officer Kirstie-Anne Donoghue, praised the creativity of the students’ films and said they were a highly effective way to get across the message of the Fatal 5 campaign.
Simon Latham
Megan Stanley
Pierre Dizon
ROAD SAFETY ADVICE
The Road Safety Wales Fatal 5 campaign urges motorists to take the following advice:
Don’t Drink/Drug Drive – Don’t risk being one of the 100,000 drink or drug drivers caught each year, or you could face a minimum 12 month ban, a large fine, a criminal record or even imprisonment.
Kill Your Speed – You are twice as likely to kill someone you hit at 35mph than you are at 30mph. Just a 1mph cut in average speed can result in a 5% reduction in the collision rate.
Don’t Get Careless – A vehicle can become a lethal weapon when driven carelessly. Getting a fixed penalty will result in a £100 fine and three points on your licence. Causing death by dangerous driving can mean a prison sentence of up to 14 years.
Belt Up – You are twice as likely to die if you don’t belt up. Not wearing a seatbelt can be a fatal decision, even on short, familiar journeys and at low speed. As a driver you are responsible for ensuring that passengers under the age of 14 are wearing a seatbelt (or using the correct child restraint for their height and age.) On the spot fines are £100, but if prosecuted, the maximum is £500.
Switch It Off – You are four times more likely to crash if you use a mobile phone whilst driving, whatever you’re doing with it. The consequences for using your phone behind the wheel are a £200 fine and 6 points on your licence. And if you cause a death, you could face up to 14 years imprisonment.
