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Children’s recycling drive returns to Brecon Carreg Cardiff Bay 10K

Run 4 Wales with Brecon Carreg plastic bottles at Rhydri Primary School, Rudry

CHILDREN’S artwork encouraging runners and spectators to recycle will be displayed on bins at this year’s Brecon Carreg Cardiff Bay 10K.

The powerful images were voted on by the public in a competition last year, with the two most popular being displayed on recycling bins at the Principality Cardiff Half Marathon.

The artwork proved so popular that Brecon Carreg and Run 4 Wales have decided to bring it back for the Cardiff Bay 10K.

Brecon Carreg, which is the event’s title partner and official water supplier, is also a partner in Run 4 Wales’ Climate Action Group.

All of its bottles are 100% recyclable while 30% recycled content is used across the entire Brecon Carreg range. But the company’s goal is to increase this to 100% recycled content.

To help drive awareness of the importance of recycling, together with Run 4 Wales, they asked schoolchildren from Caerphilly’s Rhydri Primary School to create posters as part of an arts and crafts session on the topic.

Eleri Morgan, Brecon Carreg’s Brand Manager, said, “As a company that has a commitment to reducing its environmental impact and to becoming net zero, we are always looking at innovative ways to work with our customers and consumers towards being zero-litter. And we absolutely loved meeting the children at Rhydri Primary School.

“To see children – an army of fantastic eco-warriors – with such a keen sense of responsibility is really heartening and we were really impressed with the artwork they produced.”

Gareth Ludkin, Head of Sustainability at Run 4 Wales, added, “We have thousands of runners and spectators at our events, so it’s really important to have a collective responsibility to recycling.

“The brilliant artwork from Rhydri Primary School did a fantastic job in reminding people what to do with their plastic bottles at the Cardiff Half and we hope they’ll do the same at this year’s Cardiff Bay 10K too.”

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