CHILDREN’S artwork encouraging runners and spectators to recycle will be displayed on bins at this year’s Brecon Carreg Cardiff Bay 10K.
The powerful images were voted on by the public in a competition last year, with the two most popular being displayed on recycling bins at the Principality Cardiff Half Marathon.
The artwork proved so popular that Brecon Carreg and Run 4 Wales have decided to bring it back for the Cardiff Bay 10K.
Brecon Carreg, which is the event’s title partner and official water supplier, is also a partner in Run 4 Wales’ Climate Action Group.
All of its bottles are 100% recyclable while 30% recycled content is used across the entire Brecon Carreg range. But the company’s goal is to increase this to 100% recycled content.
To help drive awareness of the importance of recycling, together with Run 4 Wales, they asked schoolchildren from Caerphilly’s Rhydri Primary School to create posters as part of an arts and crafts session on the topic.
Eleri Morgan, Brecon Carreg’s Brand Manager, said, “As a company that has a commitment to reducing its environmental impact and to becoming net zero, we are always looking at innovative ways to work with our customers and consumers towards being zero-litter. And we absolutely loved meeting the children at Rhydri Primary School.
“To see children – an army of fantastic eco-warriors – with such a keen sense of responsibility is really heartening and we were really impressed with the artwork they produced.”
Gareth Ludkin, Head of Sustainability at Run 4 Wales, added, “We have thousands of runners and spectators at our events, so it’s really important to have a collective responsibility to recycling.
“The brilliant artwork from Rhydri Primary School did a fantastic job in reminding people what to do with their plastic bottles at the Cardiff Half and we hope they’ll do the same at this year’s Cardiff Bay 10K too.”
