NADOLIG Llawen met Buon Natale when an Italian food industry trade delegation visited the home of Welsh Lamb for a pre-Christmas fact-finding tour.
The party of 11 red meat sector specialists from top Italian food distributors GESCO Amadori, of San Vittore di Cesena, were the guests of Hybu Cig Cymru-Meat Promotion Wales (HCC). They spent two days in Wales, visiting a top farm, a processor and also sampled premium Welsh Lamb dishes at leading restaurants as well as having a dedicated masterclass cooking demo from HCC Consumer Executive Elwen Roberts.
“Italy is a vital and growing market for Welsh Lamb exports and we were delighted to facilitate this group of important industry specialists,” said Jon Parker, HCC’s Head of Supply Chain Delivery. “I’m also grateful to John Yeomans who hosted a tour of his Montgomeryshire farm.”
John farms in partnership with his wife, Sarah. The farm extends to 284 acres, with a closed flock of 730 mainly Beulah ewes and replacement ewe lambs and a 90-strong beef herd.
“The team from Amadori Group were very interested in hearing from John about his flock and the farm’s work on biodiversification, renewable energy and his new solar powered water system to assist with rotational grazing,” said Jon Parker. “HCC takes the great story of Welsh Lamb production to international trade marketplaces – and this was a chance for those who have heard the narrative to visit the landscape,” he said.