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Maximising growth in the Amman Valley

COUNCILLORS, business people and community representatives got together this week to discuss how to make the most of opportunities for developing the Amman Valley economy.

Carmarthenshire County Council’s Economic Development division hosted a successful event at the Amman Centre in Ammanford that was chaired by Council Leader Cllr Kevin Madge.

The event also aimed to ensure that the Amman Valley benefits from Carmarthenshire Tourism Month and on-going development and promotional campaigns, and to encourage and applications for funding from sources such as the Mynydd y Betws Wind Farm Community Benefit Fund.

Guest speakers included Steve Adams, the editor of the South Wales Guardian on the best ways to use Newspaper in promotion; Chris Jones the S4C weather man and walking Guru on the power of video footage to showcase an area to visitors and Nia Balon from Carmarthenshire Tourism Association spoke jointly with Huw Parsons from the Local Authority on making more from Tourists and Visitors whilst Council officers Stuart Walters and John Wilson updated all on the funding opportunities and some of the major projects being worked on in Ammanford by the Partnership.

It was extremely well attended by representatives from the community including All Saints Church, Ammanford Pensioners, Dinefwr Riding Centre, the Mill at Glynhir and Parc Garnant, along with county councillors and town and community councillors.

The guest speakers were able to showcase to the audience the opportunities available to them. Awareness was raised regarding funding opportunities and who to contact, the value and importance of tourism to Carmarthenshire and the national and international opportunities, The Tourism Ambassador Scheme was highlighted by Carmarthenshire Tourism Association and the tourism training opportunities that exist through it.

Council Leader Cllr Kevin Madge said: “I called for this meeting to make sure that we make the most of every opportunity to develop the economy of Ammanford and the Amman Valley. The event was well attended and was a great chance to share ideas and information and we must now take those ideas forward.”