A PEMBROKESHIRE based video production company is developing its facilities to help local businesses in new ways.
Oddsox Productions is a unique, professional video production service. They work with local businesses to provide a unique and cost effective way to advertise to new customers worldwide via video advertising on website and social media.
Creative director Nikki Ross, of Pembroke, says: “It’s so difficult to set up a successful, sustainable business in this part of Wales. Lack of money in the local economy means most small businesses are struggling to survive. We work with clients in the oil and gas industry and local smaller businesses to help grow the local economy.”
Nikki gained a degree in Film, Television and drama studies at Aberystwyth University and went on to do work experience with Prospect pictures in London, helping out at the Good Food live show. Returning to Pembrokeshire she spent time working as a runner and production assistant with Curlyman productions before setting out on her own venture.
“I set up Oddsox productions in 2008 in the middle of the recession” she says. “It was tough as everything I had at the beginning was through my own finances. I bought a small hand-held camera and used it for as long as I could.”
A few years later, Nikki received a grant from the LIF (Local Investment Fund) which helped her to source new, much needed equipment.
“I used it to update my camera and buy a new tripod. It was the next step to enable better quality production. In this business you have to keep updating the equipment to keep up with technology and other competitors.”
Nikki feels that the key to a successful business is the balance between communicating with clients in a friendly and approachable manner and understanding their vision in order to get what they want out of the partnership.
She says, “Some people have a clear idea of what they want. Others need more guidance, it’s about being adaptable to people’s needs.”
This is partly behind the unusual name for the business.
“I chose the name Oddsox because every client is different. No two productions we do are the same. We are all about working to create a unique vision for each individual business.”
Nikki says it’s been good to see the business grow but she would still like to expand further, perhaps taking on a few regular staff. She currently works alone, hiring freelancers or relying on the help of friends and family if she needs an extra pair of hands. The demand for business fluctuates but each day is different. She is currently working on a new area of Oddsox.
“I’ve had so many enquiries regarding understanding how to use camera equipment and importing images and film onto social media. I decided to offer video and multimedia training and consultancy to local people and businesses to try and help them move into the 21st century, using video to help with Google ratings, encourage new innovative ideas and help get more people using social media for marketing.”
Nikki is also currently undertaking her BNUC-S qualification, in order to be able to fly a UAS, unmanned aircraft system. This, she says, will add an enhancement to the business and be more cost effective for clients who otherwise may have to pay to hire a crane or Jib to get the film shots they want. She is excited too, that Oddsox will be one of just two businesses in Pembrokeshire to be able to offer such a range of film techniques.
“The aerial system with camera attached can be used for all sorts of projects, from marine conservation filming, getting into intricate places that would otherwise not be possible; to shots of music events, rallies or boating events. The possibilities are endless!”
Nikki is a member of WIRE, Women in Rural Enterprise, a support and networking group for women in business in rural areas. “I’m currently the only member from South Pembrokeshire, as a group leader offering my multimedia knowledge and support to help promote the group and push new ideas forward.”
The ultimate aim, for Oddsox, she says is to help local businesses who don’t always have a lot of money to promote themselves and to learn the skills they need to continue to market and grow.